01 - Preheat oven to 300°F. In a small bowl, combine smoked paprika, brown sugar, garlic powder, onion powder, black pepper, salt, and cayenne pepper. Rub the spice mixture evenly over all surfaces of the beef chuck roast.
02 - Heat olive oil in a large Dutch oven or oven-safe pot over medium-high heat. Sear the seasoned beef on all sides until deeply browned, approximately 8 minutes total.
03 - Pour the beef broth and 1 cup of BBQ sauce over the seared roast. Cover tightly with a lid and transfer to the preheated oven. Braise for approximately 3 hours, or until the beef is fork-tender and shreds apart easily.
04 - Remove the beef from the Dutch oven and transfer to a large cutting board. Shred the meat using two forks, discarding any large pieces of fat. Mix the pulled beef with the pan juices and additional BBQ sauce to taste.
05 - In a small bowl, whisk together mayonnaise, apple cider vinegar, Dijon mustard, honey, salt, and pepper until smooth and well combined.
06 - In a large mixing bowl, combine the shredded green cabbage, red cabbage, carrots, and sliced red onion. Pour the dressing over the vegetables and toss thoroughly to coat. Refrigerate until ready to serve.
07 - Lightly toast the sandwich buns if desired. Pile a generous portion of shredded BBQ beef onto the bottom half of each bun. Top with a heaping scoop of crunchy coleslaw, drizzle with extra BBQ sauce if desired, and cap with the top bun. Serve immediately.